Research Blog: Music Video Conventions

My group and I are focusing on the genre R&B for our music video. The storylines are usually serious or glamorous, but there's nothing unrealistic or fantastical present. The following outlines the conventions we spotted. 

Sound-  

Non-diegetic sound- Soundtrack 

Diegetic sound can come in occasionally for thematic effect (actors speaking, background/ambient sound)  

CAMS-  

-Tracking shots are commonly used  

-Close-up of subject’s face 

-Two-shots  

-Tilts are very common  

-Over- the Shoulder shots  

Editing-  

-Crosscutting  

-Fade ins’/fade outs’  

-Zooms in and out 

CLAMPS-  

-Costumes- very fashionable clothing, trendy and stylish,  

-Lighting- can vary from normal to dramatically colored lighting  

-Acting- usually lip-syncing, acting out events described by lyrics, or dancing to the music 

-Make-up- trendy, glamourous, ranges from more dramatic looks to more natural  

-Props- range heavily based on portrayed storyline, but there’s never any weaponry or unrealistic/ fantastical items 

-Settings- range heavily based on storyline, but are usually realistic and usually glamorous settings (parties, galas, award ceremonies) If there’s a single subject, a slightly fantastical setting (a purely blank room, or a room with dramatic lighting) is used.  

 

Pictured- Famous R&B artist H.E.R. 




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